Google Adwords Advertising
Google Adwords is Google's search engine advertising program. If you are familiar with the Google search screen, you would recognize the areas above the search results and on the right side of the screen. Typically, the first few entries on the top of the Google results listing and the entire right hand column are advertisements. These, are the Google Adwords ads, that advertisers pay for and are often referred to as Pay Per Click (PPC) ads.
Google's Adwords program is the most popular SEM/PPC program among search engines because Google has consistently held close to the 50% search market share for many years. It is also likely the best developed program on the internet because Google has consistently sought to provide the most relevant advertisements on its (organic) search results screens. Google tracks all ads for effectiveness both on its pages and on the advertisers' pages as well.
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Robert Coffy
Plotter4U.com
Owner